Beauty products

Beauty products and personal care items are used to clean, beautify, make more attractive and change the appearance of the human body. Cosmetics and personal care items, ranging from antiperspirants, fragrances, makeup and shampoos to soaps, sunscreen and toothpastes, play an important role in our lives at all stages. Oral care, skin care, sun care, hair care, decorative cosmetics, body care and fragrances are the seven categories of cosmetics and personal care items. Additional examples can be found in the chart below. Cosmetics have been used for thousands of years and the vast majority of Europe's 500 million customers use them every day to protect their health, improve their well-being and enhance their self-esteem. Learn more about the benefits of cosmetics and personal care items.